2007-10-10

Invest in a Company That You Know Well (1)

What does the company do?

How many of us would analyse a company thoroughly before buying its shares?

In fact, there are some investors may only the name of the company they have invested in and nothing more.

To be a serious investor, it is crucial for you to know as much as you can about the company that you intend to invest in.

What to look out for?

The followings are some of the questions need to be answered before you invest in a particular company:


What business is the company in?

For example,

the company may be involved in

i) plantation,

ii) construction or

iii) consumer products.

Do you understand the business, and is it viable and sustainable?

The more you understand about the business of the company, the better you will be able to monitor your investment.

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