2007-11-17

Key Fundamentals: Sales, Margins, Return On Equity (3)

It All Starts With Sales(2)

Demand is driven by a number of factors,

a)including larger numbers of customers,

b)customers increasing their purchase volume,

c)introduction of new products,

d)expansion into new markets and

e)the improvement of existing products.

The top-performing companies show consistent double- or triple-digit sales growth.

It's even better when the percentage growth rate increases quarter after quarter.

Such acceleration is the hallmark of quality growth companies.

They reflect a well-managed organization.

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